When I think of Google, the Whodini song comes to mind. “Friends, how many of us have them? Friends, ones we can depend on”. I know that if no one can get me through anything that I am unsure of, my good friend Google can. I met Google back in high school and we have been tight ever since. I am so grateful for Google’s parents, Larry Page and Sergey Brin. It was the fourth day of September when they brought Google into this world. A day I will never forget because Google wasn’t the only one birthed that day, my girl Beyoncé was but that’s another story. Google, an internet-related services company, can be used for a variety of things such as, online advertising, information seeking, distributed computing, and interactive programs.
Online advertising with Google’s AdWords enables advertisers to advertise their companies on the Google network. AdSense allows them to make money off of their advertisements. Google Analytics helps them keep track of who all viewed their advertisements. Information seeking on Google through its search engine is dominating all of the search engines in the markets of the United States. Gmail can also be accessed through the search engine, an email service supported by advertisements. Through distributed computing, cloud services are offered to connect and communicate with the internet and other networks. Some of the the interactive programs that Google has to offer are, Gmail (email), Google Drive (office suite), as well Google+(social networking).
Yes, my good friend Google can do it all. I only hang with the best and I have no worries because Google is and will forever be my ride or die.
With there being so many different forms of print media out there because of the advances of the internet, they can all sometimes begin to seem the same, especially if they are all covering the same topic. Many news organizations pride themselves in their attempts to stand out even in the smallest of ways. Some of these methods are geared to result in a more interactive format between the readers and the news outlet. This can sometimes be done through contests where news organizations will have citizen reporters submit stories, and whichever one is the best will be featured in their paper or on their website. This is called crowd sourcing.
Many news organizations have become aware of what blogging has done for many news readers out there, such as, giving them a voice. So they strive to afford readers a platform to have their opinions and thoughts heard on a more known and respectable scale. Simple things that give spotlight to individuals and are often seen on many websites and magazines/newspapers are featured in categories, such as, best dressed in a particular city or state, single person of the month, or Good Samaritan in their local area are designed to reel in more readers. The goal is to establish certain contests for readers to enter so that they can see themselves in the spotlight leading to a more loyal relationship with that particular news media.
One method mentioned in the reading how journalists can forge a closer relationship with their readers is called beatblogging. Perhaps, readers only care about a few stories instead of everything that is in the paper or on a website. This is especially useful for major news stories that are talked about for entire weeks. For example, imagine if Jay-Z and Beyoncé were to get a divorce. That would be a story the whole world would be talking about. An entertainment reporter for E! News or BET would be smart to interact with the many readers interested in the story by creating a beatblog or Facebook page, entirely devoted to the story.